Heroes and Villains: Explore the ways sympathy for and/or dislike of a character is created in the text you have studied. Essay

Presentation: In the novella ‘Of Mice and Men’, Steinbeck has utilized a wide range of language includes so as to make such a mind boggling and modern character whom I will examine †Curley’s spouse. Curley’s spouse is a crucial character. She has been introduced as a scalawag in the beginning periods of the book and her character appears to disentangle as we read on. As a peruser, we fathom the components which had impacted her activities and how living in a sexist society has influenced the manner in which she carries on †rotating the manner in which we feel about this character and rather compassion starts to create, destroying all the antagonism that was made towards her in the principal half of the novella. In this exposition I will investigate the language methods that Steinbeck utilizes so as to make both compassion and abhorrence for Curley’s spouse. Aversion: The first occasion when we find out about Curley’s spouse is from an ominous understanding of her when Candy is in discussion with George and Lennie, which Steinbeck depicts through discourse. We start to see that Curley’s spouse is a mean and enchanting seductress as â€Å"she got they eye† and it has just been the time of two brief weeks that she has been constrained into a conjugal relationship with Curley, and is as of now submitting indications of double dealing. Due to Curley’s wife’s absence of intensity, she intends to pull in the rancher’s consideration through her physical appearance as this is the main technique for increasing any type of correspondence with an individual on the farm. This citation could likewise propose that Curley’s spouse is a ‘whore’ and has a pondering eye consequently broadcasting that she is a coquettish, self fixated and a prideful lady who has the ability to trap men in her ow n one of a kind spiraled web. Be that as it may, during this time, ladies were viewed as an article which held no force or poise. They were corrupted in their general public and were just utilized with the end goal of sex, consequently, females were instructed at an early age to carry on as such to pick up probably some type of consideration. By showing Curley’s wife’s activities through discourse in this scene, Steinbeck needed to acquaint the crowd with the impulse that ladies needed to experience because of them being humble respected in the public eye. Abhorrence: Additionally, Steinbeck again creates loathe towards Curley’s Wife’s character when she shows up. He does this by utilizing imagery. At the point when she was first introduced in the book, â€Å"the square shape of daylight in the entryway was cut off† giving a solid sign that Curley’s spouse is an outrageous danger to George and Lennie’s cliché American dream. This can be induced as the word ‘sunshine’ is alluding to George and Lennie’s dream. Notwithstanding, when the brutal expression ‘cut off’ is sequenced straight after the euphoric word recently referenced, negative vibes are resounded as this is representing that Curley’s spouse will most likely reason the pulverization of ‘living off the fatta the land’, foretelling the potential risks that are yet to come. An elective importance to this statement might be that Curley’s spouse is the hindrance that is difficult to defea t so as to achieve their fantasy, which has been outfitted with little yet huge subtleties over and over. The peruser starts to address whether there is a certainty to the novella’s end†¦ The setting this is identifying with is that the smallest of developments of ladies are sufficiently amazing to totally annihilate the sincere goals that men may have had of them (which was exceptionally improbable at that point). Steinbeck needed the crowd to realize that Curley’s spouse will be the explanation behind George and Lennie’s terrible destiny that they’ve been ordained with. He needed the crowd to recognize that ladies were the main hindrance between a man and his fantasy. Be that as it may, he likewise seeks after the possibility of the pointlessness of the American dream and reminds the peruser that the fantasy will have been left a fantasy at any rate, and will never have changed into the real world, regardless of how enthusiastically they attempt. Abhorrence: In Section two, Curley’s Wife’s portrayal is proceeded and from this, the creator formates further hostile sentiments towards her using shading symbolism and imagery. She is depicted as having â€Å"full rouged lips† and that her â€Å"fingernails were red†, and is additionally wearing a dress with â€Å"red mules†. Curley’s wife’s entire outfit is continually alluded to the shading red and Steinbeck has purposefully, more than once referenced this shading in Curley’s wife’s portrayal to accentuate the hugeness of it. This explains Curley’s spouse will be an expected danger to George and Lennie’s dream. She is an indication of risk and Steinbeck is hinting that she will carry damage to George and Lennie’s dream. Thisâ idea would then be able to be affirmed to be legitimately considered as the shading ‘red’ is likewise representative of peril, hostility and viciousness. This c onnects to the lady in weed who was likewise wearing red, showing that Lennie will assault Curley’s spouse as she is additionally wearing red. Here, Steinbeck is foretelling the fate of the book. All through the novel, we find that George and Lennie’s dream is in fact broken in view of Curley’s spouse. Steinbeck is indeed repeating the pointlessness of the American dream, reminding the crowd that not all desires work out. Aversion: Another manner by which Steinbeck animates detest for this character is using exchange. In area four, she says, â€Å"Listen, Nigger†¦ You comprehend what I can do in the event that you open your trap?† This citation emphasizes the way that Curley’s spouse is purposely causing Crooks to feel sub-par since he is a ‘negro’. During this time, darker looking individuals had no regard or status in the public arena. They were proportionate to the imperceptible environment. Then, ladies were likewise socially corrupted and to be in the condition of living in a sexist society and being the main lady on a farm loaded with men, it was not the perfect spot for a lady. Henceforth, Crooks was the main individual on the farm that Curley’s spouse asserted more control over, which is the motivation to her hostile conduct. We feel contempt towards Curley’s spouse as she has intentionally singled Crooks out, compromised him, and is presently mort ifying him before individuals who as of now believe him to be of minor presence. By depicting this adverse angle towards Curley’s spouse, Steinbeck needed to show that the main individual Curley’s wife appeared the smallest of unrivaled towards, was to the most corrupted individual on the farm †Crooks. The creator likewise seeks after force in this scene. Compassion: Conversely, Curley’s spouse is additionally introduced as desolate and disconnected and Steinbeck portrays this through hinting and carnal symbolism. When Curley’s spouse is first introduced in the novella, it says that her dress is structured with â€Å"little bunches of red ostrich feathers†. The way that Steinbeck has incorporated the word ‘ostrich’ in his portrayal of Curley’s wife’s first appearance, it proposes the possibility that Curley’s spouse is caught as an ostrich is a winged animal that is unequipped for flight and Curley’s wife as well, is caught in a jail, from which she can't get away. Steinbeck has chosenâ to make a likeness between Curley’s spouse and the ostrich to represent that she is involved with a haughty man and is discontent with her life †yet it is difficult to pull back from, in like manner the ostrich being not able to fly. This thought partners with the occasion of he r demise which happens in Section five. The statement, â€Å"a pigeon flew in through the open feed door† is perhaps recommending that demise was the main method of getting away from her appalling and hopeless life. This can be deduced as the creator is presently relating her to a pigeon which is a feathered creature that can fly, accordingly suggesting opportunity. Compassion: Furthermore, Steinbeck again makes compassion toward Curley’s spouse by presenting her maternal side when she is conversing with Lennie in the stable. Steinbeck does this using quiet and soothing descriptive words. In the novella, it expresses that â€Å"she comforted him† and she likewise â€Å"moved closer to him† and talked â€Å"soothingly†. All the words used in this expression are an unmistakable depiction that Curley’s spouse is in truth a genial and loving lady and is just compelled to act the manner in which she does because of her dejection and distress of the craving to address somebody. An elective importance might be that she is truly an extremely pleasant individual yet can't extend her actual character because of the recognitions that have just been made of her as she is a lady. Steinbeck needed to show the crowd that men in a sexist society had consistently been preference about ladies and ladies were impeded because of t hat. They couldn't be viewed as only a ‘tart’ or a ‘bitch’ which is actually how Curley’s spouse was seen. She was marked with these titles and nobody ever payed consideration towards the consistence of her character covered up underneath her physical appearance. Compassion: Steinbeck makes an empathetic inclination towards Curley’s spouse as we come to find out about her fantasy in Section five. She is shown as an honest character and Steinbeck does this using discourse. In the disclosure of Curley’s wife’s dream, we discover that she needed to be an on-screen character. She says, â€Å"He said he was going to place me in the movi

How Many Questions Can You Skip for a Good SAT Score

What number of Questions Can You Skip for a Good SAT Score SAT/ACT Prep Online Guides and Tips Consistently understudies battle to get the SAT score they need. For manystudents, finishing all the inquiries before using up all available time is a genuine test. In case you're one of the individuals who battles to complete the test in time, skipping can be a genuine resource. Be that as it may, what number of inquiries would you be able to skip for a decent score on the SAT? In this article, I’ll let you know what number of inquiries you can skip or get off-base for 1280 out of 1600. I qualify 1280 as a decent score since it is around between the 81st and 85th percentile for all test-takers. Nonetheless, precisely what a decent score is for you relies upon what school you want to join in. For direction on the most proficient method to figure out what SAT score you should go for, look at our manual for computing your objective score. Regardless of whether your objective isn't actually 1280, this guide can assist you with seeing what number of inquiries you can bear to jump to accomplish the score you need. How Is the SAT Scored? To ascertain what number of inquiries you can skip for 1280, you have to know how the SAT is scored.Below, I’ll give a short clarification, yet on the off chance that you’re keen on perusing a more top to bottom clarification, look at our guide tohow to compute SAT score. NOTE: The exposition isn't calculated into your composite SAT score (400-1600 scale), so I won't talk about it further in this article. Nonetheless, for more data on the new SAT article, read our other guide. On the new SAT, there is no punishment for erroneous answers (no less focuses), so skipping or responding to an inquiry mistakenly brings about a similar score. You get one point for each correct answer since there is no off-base answer punishment, soyou should bubble something in for each question. When Idiscussskipping in this article, I truly mean speculating arbitrarily on the grounds that you ought not leave any air pocket clear. For the Math area, you essentially get a crude score, which is only the quantity of inquiries addressed accurately (in the event that you addressed 40 effectively, your crude score is 40). For the Evidence-Based Reading and Writing area, you get two crude scores: one for the Reading bit and one for the Writing and Language divide. Once more, your crude scores are only the quantity of inquiries addressed effectively. Every crude score is then changed over into a scaled score-the specific transformation shifts by test date. Be that as it may, the College Board gives this model graph from their SAT practice test as a gauge: When you convert your Math crude score to scaled score utilizing the change graph, you have your last area score. For instance, on the off chance that you got a crude score of 53 in Math, your last segment score would be 740. Proof Based Reading and Writing is somewhat increasingly confused. You first need to change over your two crude scores into scaled scores utilizing the outline. For instance, on the off chance that you had a crude score of 44 in Reading and 41 in Writing, your scaled scores would be 35 and 37, separately. You at that point take these scaled scores include them together and increase by tento get your area score: (35 + 37) x 10 = 72 x 10 = 720 Since we have secured the fundamental scoring, let’s come back to the first inquiry. Reward: Want to get an ideal SAT score? Peruse our celebrated guide on the best way to score an ideal 1600 on the SAT. You'll take in top procedures from the nation's driving master on the SAT, Allen Cheng, a Harvard graduate and immaculate scorer. Regardless of your level, you'll find valuable exhortation here - this technique manage has been perused by more than 500,000 individuals. Peruse the 1600 SAT manage today and begin improving your score. What number of Questions Could You Skip/Get Wrong and Still Get 1280 on the off chance that You Got All of the Others Right? NOTE: As I referenced prior, since there is no punishment for wrong answers, skipping or responding to an inquiry inaccurately brings about a similar score. Consequently, you can skip or answer mistakenly a similar number of inquiries to get 1280. Likewise, as I said previously, each test date has a novel change scale from crude to scaled score, which means each test date has an alternate answer, so the response to this inquiry isn't precise. To locate the regular number of inquiries you can skip for 1280, I dissected eight genuine SAT practice tests and found the quantity of inquiries you could jump to get 640 in each segment. I put my discoveries in this table: Area Math Perusing Composing All out Test 1 15 13-14 9-10 37-39 Test 2 18 12-13 9 39-40 Test 3 19 13-14 43-44 Test 4 21 - 12 10- 42-44 Test 5 16 10- 10- 36-38 Test 6 16 10 37 Test 7 14 - 12 9-10 34-36 Test 8 18 9-10 9 36-37 From the above table, the normal number of inquiries you can skip/get off-base to get 1280 is 38. In any case, note that the quantity of inquiries you can skip/get off-base to get 1280 relies upon the segment where you are skirting the inquiries. For Evidence-Based Reading and Writing, you can skip/answer mistakenly on normal 9 inquiries on the composing segment and 12 inquiries on the understanding part. For Math, you can skip/answer mistakenly on normal 17 inquiries between the number cruncher and no-mini-computer segments. Keep in mind, this is on the off chance that you got each and every other inquiry right, which is troublesome. I don’t suggest you skirt this numerous inquiries, as you can’t promise you get each other inquiry accurately. I’ll clarify progressively about this system underneath. What Does This Indicate About Skipping/Answering Questions Incorrectly? In the event that you’re not seeing enhancements in your SAT prep and are scarcely completing the areas in time, simply rising in arbitrary responses for specific inquiries might be a superior methodology for you. You likewise can make a precise arrangement of assault as indicated by your qualities and shortcomings. For your exceptional arrangement, consider what segment you are battling the most in whether it is Math, Reading, or Writing. Attempt to skirt the most extreme number permitted in that segment. Ensure you generally bubble in an irregular theory for those inquiries (you’re not punished for speculating, and in the event that you arbitrarily surmise right, you get free focuses!). Ensure you intend to skip/bubble in the harder inquiries in that segment: On the off chance that you battle in Math, you should know on the Math segment that the various decision questions are requested from simple to hard, and the matrix ins restart with simple inquiries and afterward move towards harder inquiries toward the finish of the area. You should attempt to invest your energy attempting to respond to the simpler inquiries in Math accurately (the starting inquiries of the various decision and network ins), and consider simply rising in an arbitrary response for the harder inquiries (since you’re not punished for speculating). Ensure in the event that you utilize this procedure that you’re addressing enough inquiries to get your score wanted score. For instance, if you’re focusing on 1280 (640 in Math), I’d suggest responding to in any event 50 inquiries and afterward rising in arbitrary responses for the other eight inquiries. Along these lines you give yourself a pad; you can respond to five inquiries off-base and still get 640. As I stated, answer the simpler inquiries, and air pocket in the harder inquiries (end of different decision) and consider avoiding the finish of the lattice ins (since you won’t have the option to figure on those since they’re not various decision). On the Reading test, you ought to invest your energy attempting to respond to simpler inquiries accurately and consider simply rising in an irregular response for the harder inquiries. Ensure in the event that you utilize this methodology that you’re addressing enough inquiries to get your score wanted score. For instance, if you’re focusing on 1280 (640 in Evidence-Based Reading and Writing), you can stand to avoid five hard inquiries and simply bubble in irregular responses for the harder inquiries. In the event that you addressed four or five mistakenly, you’d still get a 640. On the Writing test, you ought to likewise invest your energy in simpler inquiries first and air pocket in at any rate a couple of the harder inquiries arbitrarily, as opposed to investing an opportunity to thoroughly consider them. In the event that you utilize this procedure, you have to twofold watch that you’re responding to enough inquiries to get your score wanted score. For instance, if you’re focusing on 1280 (640 in Evidence-Based Reading and Writing), you can bear to skirt four hard inquiries and simply bubble in arbitrary answers. Regardless of whether you answer three or four different inquiries inaccurately, you’ll still get a 640. Cautioning: You have to consolidate this methodology into your readiness! Don't simply plan to avoid the day of the test without training. In your training, start by attempting to skip/rising in arbitrarily the most extreme number permitted and perceive how it influences your score. On the off chance that the primary outcome is certain, and you see score improvement, essentially keep skirting that measure of inquiries. In the event that from the outset you get a lower score, have a go at skirting a large portion of the quantity of inquiries permitted and perceive how that moves your score. Continue altering until you locate the most extreme number you can jump to get your ideal score. Concentrate on getting the inquiries you do answer right! On the off chance that your area score is under 500, it’s well worth avoiding a generous lump of inquiries. Need to improve your SAT score by at least 160? We've placed our best counsel into a solitary guide. These are the 5 procedures you MUST use to have a taken shots at improving your score. Download this free SAT control now: What’s Next? Attempting to get an ideal score? You should look at our SAT investigation control. Stepping through the examination in the following month and need to improve your score in a rush? Peruse our packing guide. Focusing on the Ivy League? Peruse our manual for getting in! Need to get familiar with the SAT however sick of perusing blog articles? At that point you'll adore our free, SAT prep livestreams. Planned and driven by PrepScholar SAT specialists, these live video occasions are an incredible asset for understudies and guardians looking to le

Boodmo A revolution in Automobile Industry

Boodmo A revolution in Automobile Industry Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Boodmo: A revolution in Automobile IndustryUpdated On 17/08/2018Author : Mudita JhaTopic : InternetShort URL : https://hbb.me/2L0ehbB CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWith the Capitalism hitting us, chances are your family owns one car at least. As a car owner, it is very difficult to find reliable yet affordable spare parts for your vehicle. We understand that! Hence, today we will be talking about Boodmo, a platform to provide the people with genuine car spare parts.Boodmo has bought a revolution in the automobile industry by bringing quality car spare parts in front of your desktop. It is an online portal, running from 2015, where the Company is the facilitator for all kind of spare parts sales.Why buy car spare parts online?The answer is simple, we all want to save time, money and be in our comfort zone. Plus, buying everything has become more comfortable when we c an get all the options in one place. So why not?ConvenienceEasy ComparisonEasy availability of reviewsQuality checkAccessibilitySaves moneyWhat Boodmo offers?Boodmo is a website where it offers its customers a wide variety of car spare parts. From easily accessible to scarce ones, it is a one stop solution for any replacement you require in your car. The website acts as a mediator between OEMs (“Original Equipment Manufacturer”) and the customers.It helps you save time which you earlier used to spend in going door to door to various shops for comparing quality and price. Earlier you had to visit local mechanics and constantly call service centers for the availability of certain spare parts. Boodmo offers a humongous variety of spare parts, which further saves you from the hassle of commuting from one place to another. You can simply open the website, go through the range of products and choose the best-suited one.Boodmo recommends the best way to decrease chances of wrong part p urchase is to use the VIN number for component identification. Customers are encouraged to use and share a vehicles VIN number for getting the correct spare parts.READHumans.txt - So Have You Uploaded This File?boodmo.com may recommend some aftermarket or replacement car part to their customers using automatic selection by the software based on data given by data providers. If the spare part is wrongly recommended, please, send it back with a description of mistake.For the consumersFrom not knowing about the price and quality to now getting to select your own brand with good reviews and budget, it’s a great change for a consumer. From brand new spare parts to second-hand parts that have not been used much, Boodmo has something to offer in every price range, for everyone.It provides its users with a user-friendly and interactive platform to select the spare part. It has a collection of over 1,000,000 spare parts and 3000 brands to choose from. And that is a huge number and gives a lot of scope of choice and comparison, letting you find the exact part you wish.The company through its Website offers to customer goods of relevant pages randomly, sorted or filtered by customer’s choice. As a user, we loved the interface. No goods are intentionally prioritized in search results. In other cases, it is stated clearly. It is at the sole discretion of the user to decide and opt for any kind of goods.So, overall the automobile spare part sector is still growing, but Boodmo is a big leap in that. It is doing its part in this industry by being more organized, hassle-free, time-energy-money-efficient. And that is all we require. We totally recommend our readers Boodmo for getting reliable, good quality and cost-effective spare parts for their cars.

College 101 What Is a College Unit

A unit or credit in college is a way for your school to quantify the amount of academic work required to earn a degree. It is important that you understand how the  college or university youre attending assigns units or credits before registering for classes. What Is a College Unit? A college unit of credit is a number value assigned to each class offered at a college or university. Units are used to measure the value of a class based on its level, intensity, importance, and the number of hours you spend in it each week. Typically, a 1-unit course corresponds to classes that meet for one hour of lecture, discussion, or lab time per week. As follows, a course that meets twice a week for one hour would correspond to a 2-unit course and a class meeting twice for 1.5 hours would be a 3-unit class. In general, the more time and work a class requires from you or the more advanced study it provides, the more units you will receive.   Most standard college classes are awarded 3 or 4 units.Some very difficult, labor-intensive classes might be awarded a high number of units. For example, a challenging, upper-division class with a lab requirement might be assigned 5 units.Easier classes that involve less work or those considered more of an elective might be assigned just 1 or 2 units. These may include an exercise class, a course that doesnt meet often, or one that doesnt require a high reading load. The term unit is often used interchangeably with the term credit. A 4-unit course, for example, might very well be the same thing at your school as a 4-credit course. Regardless of how the terms are used, its smart to see how your particular school assigns units (or credits) to the classes offered. How Do Units Affect Your Course Load? In order to be considered a full-time student, you have to be enrolled in a certain number of units during each period of the school year. This will vary by school, but on average it is between 12 and 15 units per semester or quarter. Sidenote about quarters: sometimes, the amount of classes in two quarters doesnt fully match the number of classes in a semester, in which case the quarter units become worth about 2/3 of the semester units. Minimum and Maximum Your schools calendar and the degree program youre enrolled in may play a factor in the minimum number of units required. Similarly, your parents insurance can affect your requirements as well. At most colleges, a bachelors degree requires 120-180 completed units and a typical associates degree requires 60-90 completed units, which translates to the already mentioned 12-15 units per semester. This number may also vary depending on your initial level placements. In some cases, first-year students have to take remedial classes that dont count to these totals, as they are there to help students reach the college entry levels. Additionally, your institution might strongly advise against carrying more than a certain number of units. These maximums are put into place simply because the workload might be considered unmanageable. Many colleges are concerned with student health and want to make sure you do not take on too much work that may cause unnecessary stress. How Many Units to Take? Before you register for classes, make sure that you are familiar with and understand the schools unit system. If needed, review it with an academic advisor and be sure to use your unit allowance wisely. For example, taking too many 1-unit electives your freshman year may leave you in a pinch for necessary classes later in your college career. By having an idea of the classes you will need each year and sticking to a general plan, youll make the most out of the classes you take and be one step closer to earning your degree. Typically, one unit, or one hour of class, will require two hours of study time. Consequently, a 3 unit course would require three hours of lectures, discussions, or labs and six hours of independent studying. A 3 unit course will, therefore, necessitate about nine hours of your time. To be successful in college, choose the amount of units based on your other engagements, such as work and other responsibilities. Many students try to take on as many units as they can, only to find themselves in distress or unable to perform sufficiently in their classes. It is understandable that sometimes students must finish their degree within a certain amount of time. This may be due to their colleges requirements or personal finances. However, when necessary and possible, extending the length of your study could be beneficial to your mental health as well as to your GPA and therefore to your learning and overall college experience.

The Issue Of Gender Discrimination - 1412 Words

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Plagiarism Comprehension A Self Assessment - 491 Words

Plagiarism Comprehension-Self Assessment Introduction: The conditions indicating plagiarism are complex and detailed. There are many different rules which enter into presenting ones research. And as Ive learned in undergoing both pretest and posttest, as well as through my review of the TUI Student Handbook, academic integrity doesnt just mean an honest representation of ones own work but it also means learning how to properly give credit to others for the work that theyve done. Self-Assessment: In an honest self-assessment, I recognize that I have has some degree of difficulty truly understanding the many different rules of plagiarism. The scores yielded by both of my tests and the answers provided throughout each of these tests suggests that I still have a great deal to learn about properly attributing citations, about how to identify my sources and how to avoid the pitfalls of accidental plagiarism. Pre/Posttest Scores: On my pretest, I scored four correct and six incorrect out of ten true or false items. The answers that I delivered incorrectly suggest that I entered the pretest with a number of assumptions about the entitlement to present other peoples ideas informally. In other words, I tend to have a lenient perspective about the rules that must accompany each citation, whether this refers to the use of quotation marks or the proper technical placement of source identifiers. I scored a four out of ten correct on the posttest. 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Death of Advertising free essay sample

The term Soap Opera was coined because of the advertisements of soap being broadcasted at regular intervals during the screening of popular drama series on television. Such was the power of advertising. Pop culture was influence to a large extent by the advertising campaigns started by different companies. Advertising verily was the backbone of marketing communications in the innocent times of the asss and asss where you could easily reach large audiences, both locally and nationally.With the invention of the television, a new medium was created for further proliferation of promotional messages and it created an avenue for a lot Of creativity and competition. As the communication media grew, so did the modes of advertising. Television, Radio, Billboards, and a host of other media eave beaming us enticing messages of myriad offerings and manufacturers are climbing over each other to get a piece of the sale pie. Things continue to be dynamic and changes in times and social culture and technology kept being a constant force in shaping the marketing strategy of any firm. And as we stand here, we have seen a shift in consumer preferences and needs. The same consumers from 1 0 years ago have developed a different set of needs, satisfying which is the main objective of the commercial world. Not to forget of course the new generation of consumers who drive the most radical of hanged. The world is increasingly becoming more and more individual oriented and every consumer wants to be treated as the only one.Companies now need to address the need of making the consumer feel like the products offered are made specially for him and an age of customization has been ushered in. In such a scenario, mass media advertising, targeted at numbers might not be the most successful option always. And of course with the advent of superior technologies and the dominance of Internet and the online life becoming more and more tangible, traditional advertising does take a blow in the head. A consumer is now termed as multi screen user, spending a majority of his waking hours in front of either computer, smart phone or TV screens whether for work or leisure. It is clear that due to growing individualistic culture and superior technologies, traditional advertising, which needs to engage the attention of a jaded population, is fast losing grip. Marketing is all about reaching the people wherever they are and creating awareness about a particular product and promoting a sale.However with the consumer presence shifting, the mode of marketing needs to be shifted and modified as well. TV advertising has long been given the major part of marketing budgets but with the economic slowdown worldwide and companies slashing their budgets and getting more discerning, ROI (return on investment) has become the phrase of the day. With consumers being bombarded with too many messages on W, the consumers have become choosier and can decide not to watch a particular message.As such the ROI would not be as desired by the companies, and so, the re-think in strategy starts. Annapolis (2001 ) points out a reason for the diminishing preference for TV advertising. He claims that advertisers are shifting communication budgets way from advertising supported media to other marketing venues such as direct response mail or event sponsoring, as a result of the declining quality of the audience measurement induced by the enlarged inter- and intra-media choice and the declining willingness of respondents to participate in audience panels.In general, the trend of withdrawing advertising budgets from traditional advertising is not new (Kim, Han, and Schultz 2004). The customization of products has changed marketing from mass marketing to a one on one approach, where direct personalized marketing has become more ND more important (Karaoke, Carson, and Kayak 1997). Besides the growing attention for personalized communication at the expense of mass marketing, TV advertising has other problems; namely increasing ad clutter that makes the effectiveness Of TV commercials doubtful (Lowery, Shrill_Jam, and McCarty forthcoming).Other traditional advertising such as Radio, Billboard and other modes have also commanded a portion of the marketing budgets. However these modes are marginal in comparison to television, Direct marketing, sponsorships, promotions and the newer online marketing. In Figure 1 . , we see the global marketing budgets by medium from Jan to Gag 2012. It is clear from the above that there is a marked decline in the traditional media of TV, press, radio, and outdoor displays. And a growing increase in digital/ online and mobile promotions are gaining more popularity over the world.There are plenty of alternatives to straightforward advertising, including a myriad of marketing and communications services, some of which are called below-the-line advertising. They range from public relations to direct mail, consumer promotions (such as coupons), in-store displays, business-to- equines promotions (like paying a retailer for shelf-space), telemarketing exhibitions, sponsoring events, product placements and more. (The Economist, 2004) Now two diametrically opposite disciplines of marketing channels emerge. Above the Line and Below the line.Above the line channels could be described as Measured Media TV/Radio/Print Advertising, Outdoor Advertising, Yellow Pages and Below the line as Direct mail, direct response broadcast, direct response print, event, interactive or promotional marketing. Direct marketing is being adopted by various companies to feed the nonusers need of personalized offerings. The Macmillan, maker of the no. 4 single malt Scotch whisky brand worldwide adopted it very successfully. They had a practice of sending calendars called mainlanders to their valued customers every year.But then they employed a direct marketing strategy of sending regular mailers to their database of regular customers and were followed by a marked increase in sales. (Direct marketing news, March 2003 And then there is the Internet, where a modern consumer no matter what his business or pursuit, spends most of his useful time. The internet has brought number of different ways to reach out to the population, in addition to straightforward promotional messages. Theres lots of ways to skin a cat today, says Scott Godson, founder of Strawberrys, an agency based in Amsterdam that specializes in international campaigns.While his firm still uses traditional media, such as TV and print, it is often in conjunction with other techniques, such as viral marketing. This means trying to spread the message by word of mouth-?still considered the most-powerful form of advertising. Sometimes that involves using the Internet for e-mail messages intonating jokes, film clips and games, which recipients are encouraged to pass along to friends. (The Economist, 2004). Fig. 1. 2 It is clear from the above data that new media are taking over marketing communications over the traditional advertising that was the most successful since the asss.Asia however is adopting the changes fairly slowly and steadily. The cultural differences between Asia and the rest of the world cannot be ignored. They are bought by tradition and although they are one of the most proficient developers of new technology and are one of the biggest consumers of the exultant technology, they are still not very eager adopters of the new age marketing media. Many Asian marketers and agencies are in digital denial over the effectiveness of earned media generated by social networks and blobs, a study has suggested. (XML Asia, May 2011).Traditional media advertising still holds an important place in the marketing budgets of the companies working in Asia due to the fact that culturally, Asians tend to hold on to some old practices and TV, Radio and even billboards are very much a part of their lives. Fig 1. 3 Allocation of marketing budgets 2011 6% Advertising Events public Relations Market Research Other Areas 201 1 Fig 1. 4 Allocation of Advertising budgets 2011 Traditional media (Print, T. V, Radio, Out of home) Non-Traditional media (Digital, Online, Email, Mobile, Social media, etc. However this doesnt mean that Asian homegrown companies do not employ any radical marketing change tactics to rejuvenate the market, compete and boost sales. An example of an Asian company which consistently re- invents itself and employs aggressive marketing tactics against its competitors is the Korean technology company, Samsung. It started off as a lesser-known manufacturer of black and white televisions, Vics and, microwaves, selling its products to original equipment manufacturers (Memos), which sold them under their own brand name.They evolved from there to becoming one of the most desired brands as classified by Businesslike. Samsung has been known to have made some major radical changes in their marketing strategies. They sat reed in 2002 with the advertising campaign, Digital- Everyones invited! This gave them a recognition and growing acceptance in the consumer market, to which they were relatively new. After the successful launch of its Digital campaign, they took their branding activities to the next level by launching a co marketing campaign with Warner Brothers blockbuster movie, The Matrix reloaded.The Samsung were featu red in the movie that led to them marketing limited editions of Samsung phones in select markets that gave the brand a further edge. In addition to branding activities, Samsung has been consistently sponsoring various sports events including the Olympics, over a number of years. In recent times realizing the traditional advertising and branding activities deed some more leverage to stand up to competition from massive giants like Apple, they took a very radical step.In April this year, Samsung hired a marketing agency in Australia to send groups of people to protest outside Apple stores, over various locations in Australia, asking them to Wake up! This campaign raised many eyebrows and got wide coverage from television and news agencies. This is an example of the extent to which companies will get imaginative in their marketing stunts in the competitive consumer world of the present. Going forward into aggressive times, peoples attention spans are getting hurter and shorter with so much new technology and so many things on their mind.In conclusion, the way the world is going, traditional advertising will not be dead- it definitely wont be. There will always be a need for traditional advertising; people still like to curl up with a good magazine, or watch TV with their families. They might move on to digital version, but surely not move away altogether. There is going to be a lot of integration between traditional and new media, and lot of radical ideas, like the one by Samsung discussed above. Its really hard to predict the future.