Nike †SWOT Analysis Essay Example for Free

Nike – SWOT Analysis Essay STRENGTHS Nike is a very competitive. It has a huge and healthy dislike of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games but Nike didn’t take this step. It sponsored top athletes and gained much coverage. Nike does not have factories. It does not let its cash to tie up in buildings and manufacturing employees. This model makes it a very lean organization. They manufacture high quality product at a location which offers low prices. If price gets increased, it shifts to other production location. Nike has a very strong research and development area which can be seen in its innovative product range. Nike is a global brand. It is at top position in sport brand in the World. Its famous â€Å"Swoosh† logo is instantly recognizable by people. Nike is a very professional company. It has offices in 45 different countries. It offers products all over the world. It is a fortune 500 company. It has very strong marketing campaign that increases the familiarity of its brand. It employs over 30,000 employees across the world. It has got its retail chain Niketown. It has taken initiatives in many different branding opportunities and resulted in impressive outcomes. It provides lightweight shoes by using lunarlite materials. (Nike SWOT Analysis) WEAKNESS Though Nike has varied range of sports products but still its business’s income is depends heavily on the share of footwear market it has got. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Though Nike has got its own retailer: Niketown, its huge part of income comes from selling into retailers. And retail sector is very sensitive as well. Retailers also provide same set of experiences to customers. So, the profit margin will get affected if retailers try to sell off the products at lower prices. It has got charges against labor violations; experienced bad publicity with issues of sweatshops and practicing unethical patterns has degraded its image to some extent. Its  history involves the violations of minimum wage rates in Vietnam. For cheaper prices, it has been charged for exploiting workforces which will be employed at lower price in overseas countries. It’s been accused of providing poor working conditions to the workers. It gets constant negative criticism from anti-globalization groups. Its production is carried out at a cheaper location, so majorly it happens outside U.S. But this practice is not considered good in U.S. (Swot Analysis Nike) (Nike SWOT Analysis) OPPORTUNITY 1. The development of product range offers Nike many opportunities. Though Nike owners don’t consider its brand as a fashionable one but its customers consider it so. They don’t buy it for sports activities only. It has become a fashion trademark among customers especially the youth. This creates huge opportunities for Nike as the product could come under unfashionable tag before it wears out i.e. shoes gets replaced by the customers. 2. Opportunity also lies in developing sports wears, sunglasses and jewellery. These high end valued items will surely get associated with their mainline products. 3. It can develop its business internationally which can give strength to its global brand recognition. There are many emerging countries like China and India which offers disposable income to be spent on high value sports products. These countries have growing number of customers especially the working population. 4. There are many global sports events such as the World cup (So ccer) and the Olympics, which can be used as global marketing events. They can support the brand of the company. 5. Company can extend its reach in trendy and fashionable industry where not only Athletes but general population is also targeted. 6. There is a scope of new sponsorships. These new sponsors usually have successful ways to brandize an organization. 7. It can create new products by using waste from usual manufacture. 8. It can expand into jewellery and sunglasses items. 9. It can change its product development strategy with change in trends. 10. It can reduce controversy occurring around its business practices. (SWOT Analysis Nike, Inc.) THREATS 1. Nike has its business in several countries i.e. it is been exposed to international behavior of trade. It manufactures and sells in different  currencies. Hence costs and profit margin will fluctuate over a longer period of time. This nature of trade can put Nike on loss side. 2. The market of sports shoes is very competitive. Hence the business model developed by the owners of Nike is no longer in use. It needs to come up with a sustainable model so as to remain in the race. 3. Market is flooded with competitors who are developing alternative brands to take Nike’s market share. 4. As we have observed that retail sector is very competitive. This means customers have got lot of options available at one’s end. So if one store charges a price for a product, consumer can go to other store if that store is selling the same quality price at lower rates. Hence price sensitivity is a huge threat to Nike. 5. A global business usually experiences hiccups because abroad busin ess operations are exposed to risks of fluctuations in currencies, quotas, safeguard measures, restrictions in trades and terrorism. 6. Its exposed to risks associated with importing costs because of international barriers 7. It needs to maintain reputation as one of the eco-friendly organizations. 8. It is difficult for them to manage financial conditions in today’s economy. 9. Its association with Kobe Bryant. 10. It’s been accused for unfair labor practices. (Nike SWOT Analysis) Works Cited Nike SWOT Analysis. (n.d.). Retrieved from www.teamonedesign.com: www.teamonedesign.com/aio/mk/Nike_SWOT_Analysis.doc Swot Analysis Nike. (n.d.). Retrieved from http://www.quality-assurance-solutions.com: http://www.quality-assurance-solutions.com/swot-analysis-nike.html SWOT Analysis Nike, Inc. (n.d.). Retrieved from http://www.marketingteacher.com: http://www.marketingteacher.com/swot/nike-swot.html#

Pfizer Essay Example for Free

Pfizer Essay Pfizer has new technology that helps to access the system easily. They have a smart card consisting of proximity device so that as a person walks near a computer, there is a signal emitted by smart card which verifies you. There is use of pin number so that no one can use another persons card and pin number is used in other parts of the company such as making charges at cafeteria and accessing the building physically. When Pfizer is deploying information system, they take their time to cooperate with people who do business in order to know the risks involved in storing and transferring information. They do not under protect information or overprotect it. Business can be impeded by overprotecting information which can make security be thrown out. They partner with information technology and business in order to protect business, offer quality products and services and make profit. (Betancourt, 2002 pp19-21). Describing policies and measures used by Pfizer to ensure confidentiality, availability and reliability of data and information Confidentiality of data is ensured through a system that employs cryptography such as public key and symmetric key in order to encrypt and decrypt information and data. There is an entity that reads sensitive information and data and the key represents a secret property. To ensure availability of data and information Pfizer has prescription coverage to ensure access to its medicines that are new and widely prescribed. Through number 866 706 2400, there are live operators to guide patients according to their needs and the programs for public assistance according to medical needs and income. The reported outcome of patient’s measures determines how treatment of a disease affects patients. To ensure there are results that are useful clinically data gathered must use reliable cognitive psychology, clinician and patient input. This is done by determining the purpose of patient reported outcome in order to demonstrate its reliability. (Nurss, 1998 pp11-12). How Pfizer organization protect loss of data In order to avoid loss of data, Pfizer protects privacy of information collected from external organizations through online opportunity process of submission which supplements privacy policy of Pfizer which can also apply to personal data and identifiable information. For Pfizer to ensure personal data is secure, it uses data customary that protects electronic and manual processing. Security technology in online opportunity ensures securities that avoid loss of data, misuse of data, unauthorized disclosure, destruction and alteration of data. Steps taken to ensure data remain accessible in event of catastrophic event such as fire and other natural disaster Actions are taken to lower exposure to risk arising from hazard to safeguard development efforts. Developing systems for early warning helps in reducing risks and having capabilities to respond to catastrophic events. Disaster recovery is used in recovering information in event of catastrophe. Disaster recovery planning is devoted to prepare for action to respond to catastrophic event. Assessment in disaster recovery is simulating catastrophic event and planning for disaster recovery in order to have recovery need that are specified. Plan for disaster recovery state duration the recovery should take and the state of data expected by the users and management need to be informed all the time of these specifications which are substantiate by recovery assessment. Things I think Pfizer could do to further enhance information security  There should be enough circulating space inside the organization so that staff can move around freely without use of lifts. Employees should avoid calling their colleagues using phones but instead use face to face communication about information concerning the organization and cellular office space should help to make communication easy. Government should take action to develop mechanisms for sharing information with private sector by engaging private sector actively in determining requirement of information and having a partnership that is based on trust. ( Parker, 1996 pp21-23).

Analysis of hospitality industry: Kedar Country Lodge

Analysis of hospitality industry: Kedar Country Lodge Kedar Country Lodge It is a four star lodge with 85 employees, its divided into different department namely Food and Beverage, Front Office, Kitchen, Housekeeping, Maintenance, Garden, Sales, Human Resources, Administration and IT. The property is 640 hectors with antelopes animals, it has Paul Kruger Museum, 65 rooms, 7 conference rooms, Restaurant and Bar. Most of their guests come to do conferencing and as well leisure. Task 1 Staff Organization At Kedar Country Lodge they are using Hierarchical structure, where by each department has a leader whom the junior staff report to and then they report to the operations manager then he reports straight to the general manager. The Roles and Responsibilities of a supervisor The supervisor at Kedar is second eye for a manager, he/she deals with staff directly. Their roles and responsibilities are as follows: To check day to day operations To guide and train staff To be present all the times if there’s service To attend to the guest’s complains To make sure company standards and procedures are being followed To solve conflict among staff To motivate staff To make sure that staff complete their jobs before they go home To make sure that staff are safe in their working areas The Roles and Responsibilities of a Manager She is the one who is in charge for everything going on at Kedar property and makes finally decisions, the roles and responsibilities are as follows: To do plans to get business To decide the salaries of staff To make a finally decisions on hiring To make sure the target and goals are being reached To maintain good communication among staff Planning Staff Rota The staff rota is being done by supervisors and double checked by the manager whether it’s correct. They do it according to business occupancy and there’s no favoritism. On staff rota there are only four different shifts firstly from 06:00 -15:00, secondly from 08:00 – 17:00, thirdly from 14:00 – 23:00 and lastly from 23:00 08:00. Staff rota helps them a lot to see who in and who off. They are using excel to do the staff rota, on a first column they put the staff names and followed by how many days offs did the company give you, on first raw they put the number of guests in-house followed by the dates and days, at the end there’s a column of days off being owed to staff or days being owed to the company by staff. They save staff rota in computers to keep their records or for later changes. Staff is allowed to request certain days offs if they do have some appointments but it will depend how busy it will be that day. When staff rota is done it will be taken to the relevant department and put them on notice board so that everyone can see it. The Purpose and Features of Contract of Employment Contract of employment is an agreement between the employees and the kedar owner, it is presented in a form paper with 5 pages and if they are hiring the employee has to sign as well as the employer. It also contains the code of conducts. At kedar the employees are working during the holidays but in return they will be paid each holiday worked. Purpose of a Contract – to define both employees and kedar owner’s responsibilities with respect to a desired development outcome to the level of detail necessary to make both comfortable with respect to the relationship and to specify rights, obligations and conditions of employment Features of Contract of Employment The job title and description Which department will employee be working with Company residential address, post address and phone numbers To whom the employee will be reporting to When the employee will start working For how long is the employee on probation The entitlements of employee (salary, leave, days off) The rules regarding sick leave, family responsibility leave and unpaid leave Which shifts will the employee be working Financial and Legal Implications of Different Types of Contract They are using the permanent or fixed term employees and casual employees. The permanent employees – these are the employees which the company has agreed to keep them forever as long they are still willing to work for the company. They do give them the permanent contract if they have passed the fixed or probation contract for three months and if the company is happy with their performances. Their permanent staff they are entitled to: Holiday offs – their employees are entitled to it and its either they are off or they will be paid double for each holiday worked for. Annual leave – they give their employees 21days leave after 12 months and they will be fully paid. Study leave – they grant them to employees who are doing part time studies when they are writing their exams. The company will give the employee the day off during the day he/she is writing and pay them full. Compassionate leave – they give them three days off per 12 months and pay them full salary. The compassionate leave applies when the employee has to deal with emergency involving someone who depends on him/her e.g. child, husband or wife. Sick leave – They are entitled 12 days off sick in a year, if the employee exceeds then they will subtract the days from annual leave and give them full pay. If it may happen that they have taken the entire annual leave they then notify the employee to take an unpaid leave and they won’t pay any salary to the employee. Time off – they are entitled to off 6 days a month of which they work five and half days and get off. They will be paid full salary. Worker’s Compensation – If an employee gets injury at work the company will pay hospital bills and pay the employee the employee full salary during those days not at work. Casual employees At kedar they use casual employees when it’s too busy and they pay them an hour rate. They are only entitled to worker’s compensation when they can get injured whilst working. If they use them during holiday they pay them double the amount they are being paid. The Cost of Employing Staff At kedar there is few cost of employing staff which are: Time and cost to do advertising about available position Selecting and interviewing applicants Type of job and number applicants To increase the space to accommodate new employees To buy new equipment for them to use To pay them their salaries To feed them To pay transport for them To train them so that they can be more skillful and to gain job knowledge The cost for their entitlements, .e.g. sick leave, worker’s compensation, public holidays Motivation It is to make someone believe in himself/herself and like what he/she doing. The Link between Motivation and Productivity They motivate their staff to have good productivity. They always do have competition like the employee of the month and the employee of the year, they give prize to the winner, by doing this each employee works harder in order to be a winner and on the other hand there is a good productivity and a lot of job done. There are also the prizes of name of the employee being mentioned most by guests, this makes the employees to get involved with guests or to help them more at the end the guests will be happy for good service and they will spread the word to others by doing so a lot of guests will love the place and visit more often and company gain more profits. The Characteristics of Effective leader They do have good leaders who are leading the company, they treat their staff like their children and they are fair, honest, responsible, trustworthy, strong, competitive and confident. They are good motivators to their employees, they are always active in planning ahead and solving any problems amongst the employees. They are good communicators, listeners and also supportive. They do train and grow them to be good leaders as well. They are mentors of their employees and they make the company to be their second home and everyone is happy. They don’t feel bored and they are patience. An Effective Team The way Kedar employees are you may think they are brothers and sisters, they are one and they can die for one another because of the good unit they have, the following are the characteristics which makes them a good team: They sacrifice for each other They have got clear common goals They are united They always rotate the leadership among themselves Honest to each other If they do have problems or conflicts they solve them in a civilized manner They share same stories They don’t judge or discriminate each other They discuss or argue about work but at the end they will come to conclusion of which its normal They all cooperate They are free to each other The Principles of equal Opportunities in the Workplace They treat their staff fair and equal regardless of where are they coming from, gender, race, age, color, physical abilities, status, language and religion. Equal Opportunities in Employment They respect and recognize staff’s and customer’s religion and culture The employees are happy at the workplace all times The more skillful employees are promoted They are fairly treated at work Whatever decision is being made by management it is fair to all employees They train their employees to be better so that they can deliver good service to customers No employee is being bullied, harassed and discriminated, they are all free Diversity They do understand each other and they have put their differences aside, in a safe, positive and nurturing environment. Their employees are mixed; they do have foreigners, locals, mixed races (whites, blacks, Chinese and Indians), different genders (males, females, gays and lesbians) and different ages. They are one family. They do business with more different countries and all their customers they feel welcome as if they are in their countries or home because of friendly and respectful employees. Diversity makes their company more attractive, their employees are growing and it helps with alternatives solutions when dealing with issue or ideas to grow business. It also motivates the employees. Since they have more different tribes it helps their business grow. Purpose of an Industry Code of Ethics A code of ethics is a vital document for Kedar, as breaches of ethics can land the company in serious trouble with consumers, other organizations or government authorities. Creating a code of ethics makes decision-making easier at all levels for them by reducing uncertainty and considerations of individual perspectives in ethical standards. It is truly a unified effort in which Kedar works to ensure there is no compromise in service, quality, or integrity Purpose A code of ethics guides all managerial decisions, creating a common framework upon which all decisions are founded. This helps them to create a cohesive understanding of the boundaries within an organization and the standards set for interacting with external companies. A formal, well-communicated code of ethics helps them to protect their companys reputation and legal standing in the event of a breach of ethics by an individual employee. Importance of Ethics Public image Productivity and Teamwork Asset protection Retain good skillful employees Industry Code of Practice Industry code of practice its rules or guidelines to be followed, they are there to protect their customers and Kedar owners. It makes it clear to public or customers what they are allowed to do and what is prohibited. These rules or guidelines are made by the owners to let the customers know how they run their business some by government protecting locals or internationals. Need for industry code of practice To deliver a certain standard of practice To encourage consumers confidence in a particular industry To avoid customers or owners taking advantage Use of IT in Tourism and Hospitality IT stands for information technology, it is the application of computers and telecommunications equipment to store, retrieves, transmits and control data, it can be people who are well trained working with those technologies. Kedar they do have their own permanently hired IT that are responsible for programming the systems, repairing and to assist with technical related issues. Importance of IT in Hospitality Industry To store their important information and history of previous customers To communicate with customers via email To market their lodge through website To use it for checking in and checking out of the guest To do bookings online To do function sheets To do staff roasters To capture and keep records of stocks To print necessary documents To show the prices and customers still to pay To show the forecast and occupancy For guest to access internet The following are the IT applications used from Kedar: Computer systems – to do various different jobs, .e.g. doing emails, writing their menus etc Aloha system – they use it to show prices of different food, beverage and to show them what has been sold when doing their stocks.(Product mix) Reservation system – they are using room master to check in and check out their customers, it also makes it easier to check the availability and it shows how many guests are arriving, departing and staying so that the kitchen can know how many to carter for and housekeeping to know which rooms to prepare and how. Internet – for guest to access or to do money transfer. They have made easier for their customers by having Wi-Fi. Mobiles – managers contact the customers using mobile Business Letters At Kedar they write their business letters using word program from Microsoft office 2003 of which they purchased it from Microsoft company to owner it and they installed into their computers. Their business letters are straight forward. In the letter it contains contact details on the top left and underneath contains the initials of the owners. The general manager is the one who gives the finally decision, she firstly check it. The following are some types of letters being written at Kedar: Apologizing letters Welcoming letters guest on their arrivals Welcome back letters for guests who are coming for the second or third time at Kedar Confirmation letter for booking Quotation letters Anniversary letters if the guests have told them prior to arrival Birthday letters if the guests have informed them Spread sheet A spreadsheet is a paper sheet that shows data in rows and columns, it is mostly used by accounts doing variances to show how company does, sales department use it to show how are they doing with bringing in the clients and to show forecast, kitchen using it to keep the records of their menus and to do their menus of the week and stock controller for capturing, displaying and controlling data. They use it mostly when doing their stocks takes. The software that has this is Microsoft offices excel. Benefits of using spreadsheet It does have formulas to calculate You can keep as many as you can the data on spreadsheet as long you save it You can do the changes and save your work It allows you to put yours inputs indifferent colors It does have futures that allow you to control data on how you want to put it. The Use of PowerPoint and Access Database PowerPoint – it is mostly used by sales and marketing doing presentation to their clients, managers or human resources doing training with employees and the managers presenting what are they planning about the company to the Director, CEO and Chairman. Access Database – they use it to store contacts of clients, Email Email is another way of communicating; it is done through electronic exchanging messages through the use of internet and networks. The use of Email in Hospitality Industry It is cheaper than using telephone, e.g.it will be to cost full using a phone for internationals than just sending an email It can be used as a means of marketing by sending them the information booklets and special about your hotel or lodge It is fast and efficiency Limitation of Email They must be careful when using humour – it is often misunderstood Avoid sarcasm and colloquialisms It’s not safe or private wrong people can hack It may happen that the receiver may not have seen the email and it was urgent Internet Internet is a worldwide system of interconnected computer networks that use the standard internet protocol suite to link several billion devices worldwide, it carries an extensive range of information resources and services and it consists a lot of private, public, business and government packet switched networks. Internet makes it easier for marketing and doing online bookings. If there was no internet it was going to be difficult for Kedar. Internet makes it easier for them to work.

determinism Essay -- essays research papers fc

Free Will Imagine if you found yourself in a state of bondage where every action desire and feeling was planned on an inexorable agenda that you could not help but comply with. Although this seems like a dark and fantastical world, if the idea of determinism is fully accepted than it may not be as distant as you might think. The idea of Free Will is one of the most timeless and dubitable philosophical questions and is imposable to disregard. The idea of Free Will has three prevailing schools of thought, consisting of Determinism, (The belief that every action is determined and therefore, not free.), Liberalism (the belief that our actions are not causally determined and therefore, free.)and lastly, Compatibilism (The belief that Determinism is Compatibilism with Free Will.). Each outlook has its points as well as dissentions, but of all the angles, the one I must believe in is Compatibilism and this is why. Although Compatibilism is what I choose to believe, the other arguments are based on pr incipals that cannot be ignored. The first view that I am going to deal with is that of the Determinist, namely the â€Å"Hard† one. Determinism is the belief that every action is the result of a previous action, and was therefore determined to occur. If all actions are determined by previous actions than no actions can be made freely. Like the cosmological argument, determinism rests on the logical fact that no uncaused event can occur. What separates a DeterministËÅ" from a compatibilist is the belief that any action that occurs could not of happened in any other way. If this were the case then it would be theoretically possible to predict the future simply by observing the past and present. Because nobody can successfully and consistently predict the future, some people believe that this is an argument against determinism. The determinist easily dismisses this argument with the response that humans don’t have the power to see let alone interpret the myriad of event s that lead to an action. Another common argument is the idea that if you were told what the future had in store for you, you could therefore consciously alter this out come. This argument is smashed with the fact that if you were told the future and you altered it, the future you were told was not the future because what actually occurred was different than what was predicted. Although, the strongest argument... ...cause you ran out of gas, the reason you ran out of gas is because you were driving your car, the reason that you were driving your car was because you had to drive to work, the reason that you had to go to work was because you needed to feed and shelter yourself. As you can see, even the most mundane task of going to the gas station can be linked back to basic human survival. Now imagine that you are at the gas station and you realize that your oil is very low. As a result you go inside and find two brands of oil, neither of which you have seen before. Both brands cost the same, have the same ingredients, have the same general appearance, (ex. color, shape and texture) and are both equally accessible. Even though it was causally determined that you are in the gas station making this decision, the decision it’s self is under no constraint and can go one way as easily as the other and is there fore a free, as well as causally determined decision. Even though the writing of this paper was causally constrained and did not answer a single question, I hope that it helped you as much as it helped my self get a grasp on the most enduring question of all. bibliography: sparknotes

Who Has Seen The Wind: Meaning Of Life Essay -- essays research papers

Who Has Seen the Wind: Meaning of Life From the time people are born, until they die, it is only a natural thing to want to keep learning about their life and to figure out why they were put on this earth. From the very beginning of life, babies want to touch and experience everything around them. Throughout the novel, Who Has Seen the Wind by W.O. Mitchell, Brian O'Connal has found himself with a tremendous hunger to discover the real meaning of life. Clearly, then, Brian always searches for new ways to learn about the world he lives in. One of the things that Brian shows an interest in is God. Brian really wants to meet Him, not knowing that God is something that cannot be seen, for He is a spirit. Brian would say "Lets go over to his place"(7). Throughout the novel, Brian seems to be looking for God. He has his own image of God in his mind, thinking that "God rides the vacuum cleaner"(31). Brian learns the truth about God from different people like his parents, Saint Sammy, Mr. Hislop, his grandma, and his friends. He discovers that God is everywhere and in everyone, but He cannot be seen. Furthermore, Brian is very much interested, like many other children his age, about where living things come from. Being as young as he was, he always thought that God delivered babies. After Brian witnessed his very first birth, that of a rabbit, he became very confused and curious about what and how it happened. Brian had a very uncomfort...

Jurassic Park :: essays research papers

Two paleontologists, Alan Grant and Ellie Sattler, were financed by John Hammond, a very wealthy man. The two were visited by a man named Morris who was very interested about Hammond. Apparently he had leased an island off the west coast of Costa Rica for some type of big development that had been in the making for some 10 years. Part of the plan was to buy large quantities of amber, which drew attention from Morris, because amber was of little or no value.   Ã‚  Ã‚  Ã‚  Ã‚  Shortly after the visit the two paleontologists were called by Hammond to come visit his island. He told them it was a type of biological preserve that he believed would alter all science across the world. Hammond needed them to come look at his island to give him their opinions about weather the island was safe for business. Hammond said the island would be called Jurassic Park.   Ã‚  Ã‚  Ã‚  Ã‚  During the development of the island word spread of the new finding to a rival company. Dodgson, who worked with the company knew that he knew Hammond was on to something big and he wanted a part of it. He arranged to met with one of Hammond's employees, Nedry. At the park he was in charge of design of the park's computer system. Nedry informed Dodgson that they were recreating dinosaur embryos but wasn't sure how. Nedry agreed to steal embryos from the park in exchange for $1 million.   Ã‚  Ã‚  Ã‚  Ã‚  In the meantime Sattler and Grant arrived at the island where they met friends of Hammond’s, including Ian Malcolm, a famous mathematician. The others were Dennis Nedry; Henry Wu, the brains behind the park; and Ed Regis, a lawyer. Later Hammond's grandchildren arrived, Lex and Tim.   Ã‚  Ã‚  Ã‚  Ã‚  When all had arrived and were settled the tour began. It consisted of six people: Hammond's grandchildren, Malcom, Dr.Sattler and Dr.Grant, and Ed Regis. While on the tour it was explained how the dinosaurs were created. First amber that had hardened millions of years ago with mosquitoes or other blood drinking bugs. DNA was extracted from the blood and was used to recreate dinosaur embryos. There were 15 different species and 238 individual dinosaurs.   Ã‚  Ã‚  Ã‚  Ã‚  During the tour weather became bad weather. Because of the bad weather all power went out and without Nedry, who was quietly stealing embryos, it could not be fixed. However, Nedry was killed by a dinosaur because of a wrong turn.

How to Mark A Book Essay

Active reading is important because it keeps your mind dynamic and promotes a better understanding of what you are reading. You are able to answer questions you have that come up throughout the story-line and solve problems or confusions about the plot or characters. As you read along, you can make notes either agreeing or disagreeing with the current events taking place in the book. You are allowing yourself to input ideas of your own. Making notes in your book as you read through is, in a sense, engaging in a dialogue between the author and yourself. The reason active reading is so important is that it helps to keep your mind dynamic and willing to explore, and promote fresh ideas. Mortimer Adler states that â€Å"writing helps you remember the thoughts you had, or the thoughts the author expressed† (p9.) The meaning of active reading is that one is reading something with a clear intent to evaluate and understand the material. â€Å"The physical act of writing, with your ow n hand, brings words and sentences more sharply before your mind and preserves them better in your memory† (p12.) This isn’t just reading the material over and over, but rather critically and actively engaging with the content of the material. â€Å"To set down your reaction to important words and sentences you have read, and the questions they have raised in your mind, is to preserve those reactions and sharpen those questions† (p12.) When reading a great book, marking in notes is also almost essential every time a new character is introduced. Anytime something important about that character is revealed, like background story, physical appearance, motivations, etc., you can underline it. Later on in the book sometimes characters will re-appear out of nowhere and you can put a note there on which page they were described. This helps a lot for books in which there are a lot of characters, or the characters have exotic names. Milton Adler brings up a good point that is relative when reading a book with a complex story-line and a dynamic plot. â€Å"You can pick up the book the following week or year, and there are all your points of agreement, disagreement, doubt, and inquiry. It’s like resuming an interrupted conversation with the advantage of being able to pick up where you left off† (p13.) Unfortunately for myself, I tend to lack the drive to read paperback books, let alone actively engage in the story by writing my own thoughts in. But I do read an extensive amount online, ranging anywhere from short anecdotes, all the way to peer reviewed papers from scientists and university professors. Fortunately for me, I do enjoy reading. The benefits of reading to me are invaluable. It stimulates my brain and makes me more of a creative thinker. It also expands and improves my vocabulary. Reading online has introduced me to new ideas and ways of thinking; It has increased my knowledge of things I once only half-understood. It has shed light on countries I believed I knew so much about, like Russia and North Korea, Afghanistan and India. It has introduced me to people I might otherwise never have heard of. I actively seek out sources which offer ideas and insights, which increase my understanding of the world, and so I think that without the information I obtained through reading I would be clueless. In conclusion, Mortimer Adler has made some credible points that are useful, if put into practice. By actively reading the text and jotting down questions you hope to learn answers to, you make it easier and more pleasant to read through the text the first time, and you engage yourself actively with the text, generating a personal interest through the questions you’ve written down in the information being presented in the text. This makes the reading more interesting and more rewarding. When you go back and annotate the text thoroughly while reading it through, you blaze y ourself a trail through the text that makes it much easier to navigate later on. If someone questions your interpretation of something you read, you can quickly and easily find the passage from your margin comments and highlighting colors. If you need to cite a passage from the text in an essay, it will also be very easy to find. Every time you need to review in order to prepare for class discussion, a quiz, or an essay, you can do it in a small fraction of the time and gain a deeper, more conscious understanding of information being inputted.